Growth Marketing Manager

About

We are EasyWeek GmbH (awescode.com) – a young and technology-based company from Dusseldorf, Germany. Our mission is to increase the business's productivity by digitizing business processes.

Project EasyWeek (easyweek.io) is an ambitious SaaS company offering innovative booking solutions. We are on a mission to optimize business operations globally and are looking for a driven Marketing Growth Lead or Manager to spearhead our marketing efforts and fuel our growth in European and global markets.

Description

As a Marketing Growth Lead, you will be responsible for developing and implementing marketing strategies that increase our market share and brand awareness. You will manage various advertising platforms, oversee content creation, and lead our digital marketing initiatives. This role requires a hands-on approach and a willingness to tackle both strategic planning and day-to-day marketing tasks.

Responsibilities

• Develop and execute marketing strategies to drive growth across different regions.
• Manage advertising campaigns on Facebook, Instagram, TikTok, Google Ads, and Google Play Store.
• Secure guest article placements and negotiate advertising integrations with influencers.
• Launch and manage social media presence, overseeing contractors as necessary.
• Implement regular email marketing and newsletters.
• Manage online reputation and foster positive brand signals through reviews.
• Lead the EasyWeek blog and manage a team of copywriters.
• Monitor SEO performance and adjust strategies as needed.
• Set and track growth KPIs across various markets.
• Analyze product and marketing metrics to refine approaches.
• Collaborate with partners and sponsors for joint marketing activities.
• Provide regular reports on performance metrics to the leadership and team.

Requirements

• Proven experience with modern marketing tools and SaaS products.
• Experience in managing teams and hiring/firing decisions.
• Strong command of English and Russian; additional languages are a plus.
• Exceptional written and verbal communication skills.
• Knowledge of SaaS product metrics and experience in international markets.
• Creative and results-oriented mindset with an analytical approach to marketing.

What we offer

• Opportunity to be part of building something big and ambitious.
• Direct contact with leadership and rapid decision-making processes.
• Flexible work schedule and remote work options.
• Competitive salary with bonuses for outstanding achievements.
• A friendly team of highly skilled professionals.
• Freedom to act and a limitless advertising budget.
• Full-time employment
• 100% remote

Please feel free to share this job request with potential candidates, and if you have any specific qualifications or requirements in mind, don't hesitate to add them to the description.